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GENERATIVE AI
ChatGPT and Search
With the announcement of OpenAI’s ChatGPT being integrated into both search engines and the broader web, we look
at what generative AI is and how models like ChatGPT could be transformational in how we search for things on the
web, use information, and communicate with each other. Generative AI has the potential to change the business model
of search and how we access content on the web.
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