2025年数字内容管理趋势揭秘：Forrester 转变流程以及内容、自动化 和人工智能方面的经验分享报告.pdf
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Transforming Processes
And Experiences With Content,
Automation, And AI
Insights From The Fifth Annual Content Services Pulse Study,
2024 Edition
A FORRESTER CONSULTING THOUGHT LEADERSHIP PAPER COMMISSIONED BY HYLAND, FEBRUARY 2024
ABOUT FORRESTER CONSULTING
Forrester provides independent and objective research-based consulting to help leaders
deliver key outcomes. Fueled by our customer-obsessed research, Forrester’s seasoned
consultants partner with leaders to execute their specific priorities using a unique engagement
model that ensures lasting impact. For more information, visit forrester.com/consulting.
© Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited.
Information is based on best available resources. Opinions reflect judgment at the time and are subject
to change. Forrester®, Technographics®, Forrester Wave, and Total Economic Impact are trademarks of
Forrester Research, Inc. All other trademarks are the property of their respective companies. [E-55705]
Project Team:
Sophia Christakis,
Market Impact Consultant
Jemimah Charles
Associate Market Impact Consultant
Contributing Research:
Forrester’s Technology Architecture & Delivery
research group
Table Of Contents
3 Executive Summary
4 Key Findings
5 Automation And AI Are Revolutionizing Content
Processes And Experiences
8 Few Are Prepared To Harness The Full Potential
Of AI-Enabled Automation
12 A Modern Content Platform And Approach
Is A Gateway To AI-Enabled Work
17 Key Recommendations
19 Appendix
2TRANSFORMING PROCESSES AND EXPERIENCES WITH CONTENT, AUTOMATION, AND AI
of 21
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